Hemp Beverage Alliance Announces Festival and Conference

Hemp Beverage Alliance's festival and conference
Hemp Beverage Alliance's festival and conference

The Hemp Beverage Alliance announced its first-ever Hemp Beverage Festival & Conference to be held on June 7th and 8th in Minneapolis.

The Conference – Friday, June 7

The conference will precede the festival and bring together brands, supply chain members, retailers, distributors, regulators and other stakeholders to better understand this rapidly expanding category, the organization states. It will include discussions with retailers and distributors who currently sell these products, presentations from regulatory experts, product sampling and networking to help create stronger relationships up and down the supply chain.

“Minnesota is the center of the THC drinks universe. There’s no better place to bring the industry together to learn how to expand hemp beverages into all 50 states,” said Jason Dayton, owner of Minneapolis-based hemp beverage brand Trail Magic and Minneapolis Cider Co., in a news release. “On behalf of the dozens of Minnesota brands, supply chain partners, distributors and retailers, we welcome you to the future of drinking.”

The conference will take place Friday, June 7th and is not open to the general public.

The Festival – Saturday, June 8

The Festival will be open to the public and will celebrate the hemp category with music, food and the opportunity to sample hemp-derived THC drinks from more than 30 companies, the organization states. Guests will also have the chance to meet the people behind the brands and learn how hemp beverages are made.

Taking place on Saturday, June 8th from 1-6 pm at Minneapolis Cider Co., 701 SE Ninth Street, Minneapolis, MN 55414, tickets are $40-$50 and are available on Eventbrite and at hempbeveragealliance.org/festival.

“Low-dose hemp beverages provide adults with a delightful alternative to alcohol,” said Christopher Lackner, president of the Hemp Beverage Alliance, the release. “This Festival will showcase more than 30 Hemp Beverage Alliance brands that are creating the highest quality, tastiest and most exciting drinks in the category.”