Tilray Brands has announced that Fresh Hemp Foods, Ltd., a part of the company’s Tilray Wellness division, has signed a distribution agreement with Southern Glazer’s Wine & Spirits.
The distribution agreement will provide Tilray Wellness with direct access to Southern Glazer’s distribution network reaching consumers everywhere from local bars and restaurants to independent and national grocery chains and convenience stores.
“This agreement helps Tilray uniquely position itself to enter the multi-billion-dollar adult beverage category with a non-alcoholic, CBD beverage alternative, for consumers who want to relax and unwind,” says Jared Simon, president of Tilray Wellness and Fresh Hemp Foods.
As the leading distributor of beverage alcohol and CBD beverages in the U.S., Southern Glazer’s will be the exclusive distribution partner for the Tilray Wellness CBD beverage portfolio across 13 states with additional opportunities to scale nationwide. This strategic agreement will allow Tilray Brands to develop a U.S. CBD beverage portfolio within familiar retail channels, the company says.
“Tilray is excited to tap into the industry’s most knowledgeable CBD sales team and be part of their industry-leading Proof e-commerce platform so retailers have access to its CBD Beverage portfolio 24/7,” the company adds.