Innovation X Marketing Partners with Vertical Wellness

Innovation X Marketing has entered into a strategic brand development agreement with Vertical Wellness, a vertically-integrated consortium of hemp-based CBD operators and brand companies with more than 2,500 acres of hemp contracted in 2019.

Under this agreement, IXM will identify opportunities in the hemp-based CBD industry and will create new brands and delivery mechanisms in line with VWEL’s mission to build a portfolio of brands in Wellness, the companies say.

Founded in 2015 by Wine and Spirit Industry Veteran Bill Henderson, IXM has helped launch and build brands such as Grey Goose Vodka, Casamigos Tequila and Jägermeister.

“In my long history of prior ventures in the beverage alcohol space, I’ve worked with and respected Bill Henderson’s work and brands,” says J. Smoke Wallin, Vertical Wellness CEO. “We are excited to bring IXM’s unique magic to brand expressions in the fastest-growing industry in a generation.  It fits perfectly with Vertical Wellness’s vision to build the largest portfolio of unique brand assets in the hemp-based CBD industry.”