Curaleaf Launches Stir THC Beverage Mix

Stir by Zero Proof product line.
Stir by Zero Proof product line.

Curaleaf, a provider of cannabis products, just expanded of its Zero Proof brand portfolio with the launch of Stir. This THC beverage mix can easily be added to any drink of choice and is now available at all Curaleaf locations in Illinois, as well as select dispensaries across the state, the company states.

Developed for new and existing cannabis consumers alike, Stir by Zero Proof offers an approachable and sociable alternative to hard seltzer with controllable dosing at 5mg THC per sachet, according to the company. The beverage enhancer utilizes nanotechnology so that users can feel effects felt in as little as 15-30 minutes. Stir is available in three flavors including Peach Orange, Berry Cherry and Mango Lime.

“Curaleaf is committed to delivering innovative, high-quality cannabis products in a variety of form factors to serve the needs of our patients and customers at all stages of their cannabis journeys,” said Matt Darin, CEO of Curaleaf in a news release. “Stir by Zero Proof is the next step in expanding our portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize.”

This new beverage mix follows the September 2023 launch of the Zero Proof brand’s inaugural product offering, Squeeze, which is a beverage complement that delivers 2.5 mg THC per dose. Both Stir and Squeeze are now available at all Curaleaf dispensaries in Illinois, the company states. Zero Proof Stir is also sold by wholesale partners across the state, including at Altius, Earthmed (McHenry), and Grasshoper Club (Southloop).

Advertisement