Rebel Rabbit Expands Cannabis Beverage Distribution

Rebel Rabbit cannabis seltzers.
Rebel Rabbit cannabis seltzers.

Rebel Rabbit High Seltzer, a cannabis-infused seltzer company, has announced its expansion into 10 new states. The company’s growth is tied to partnerships with leading retailers and distributors spanning from Florida to New England, the company states.

Rebel Rabbit is available for purchase online in all 50 states through its e-commerce website to anyone 21 years of age or older. With this expansion, consumers can now find these hemp-derived Delta-9 seltzers at newly participating retailers in the following states: Connecticut, Georgia, Iowa, Massachusetts, Minnesota, New Jersey, Ohio, Pennsylvania, Tennessee, and Wisconsin. A full list of retailers can be found at DrinkRebelRabbit.com.

“Alcohol remains a ‘must-have’ at social gatherings from work get-togethers to holiday parties, but many people have searched for an alcohol alternative that doesn’t chip away at next-day productivity while still delivering the chance to unwind,” says Pierce Wylie, co-founder at Rebel Rabbit, in a news release. “Our rapid growth is due to us creating a beverage that checks the boxes of the hangover averse – it provides relaxation, tastes great, is legal and safe, but keeps next-day regret at bay.”

Establishing a Niche in the Cannabis Beverage Industry

According to a 2022 study, the cannabis-infused drinks market, on a global scale, reached a valuation of $400 million in 2022 and is forecasted to jump to $8.7 billion by the end of 2032. Additionally, non-alcoholic, infused drinks are forecasted to account for more than half of the global beverage market by the end of 2032.

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In 2022, the Rebel Rabbit became the first in the nation to offer a fully federally legal Delta-9 specialty beverage derived from hemp. Their seltzers are federally legal due to the 2018 Farm Bill and are available in flavors including lemon lime, grapefruit and mandarin orange. Two doses help customize anyone’s experience: Wild Hare has 10 mg THC and Mild Hare has 5 mg THC.