Social media giant Meta Platforms, the company behind Facebook and Instagram, recently updated its advertising policies for hemp and CBD products. While these changes can certainly help brands gain more exposure through the platforms, many restrictions still remain.
According to Meta, under the new policy, advertisers don’t need written permission to run ads that:
- Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico, and the United States, provided that they comply with all applicable local laws, required or established industry codes, and guidelines
- Educate, advocate, or give public service announcements related to CBD and related products, provided that such ads don’t offer any prohibited products for sale
Continued Advertising Restrictions
However, advertisers will continue to be prohibited from running ads that promote THC or cannabis products containing related psychoactive components. Additionally, advertisers can only run ads that promote or offer the sale of CBD products that don’t contain more than 0.3% THC, as long as they are:
- Certified with Legitscript
- Have written permission from Meta
- Comply with all applicable local laws required or established industry codes and guidelines
Ads for CBD products must also not target people under 18 years of age and are only allowed in the U.S.
These new policy changes come after competing social media company Twitter eased its cannabis industry advertising rules earlier this year. Unlike Meta, Twitter does allow ads promoting THC products under certain circumstances, according to MJ Biz Daily.
Meta and Twitter are not the only platforms easing up advertising restrictions. Back in January, Google also relaxed some of their regulations on hemp and CBD ads.