CURE Brand Expands CBD Distribution to Asia

Now, consumers in Japan will be able to enjoy lab-tested CBD creams, beverages, supplements, and edibles from the CURE brand line.

CURE partnered with Hirokazu Yamura, CEO of AJP Co Ltd, to introduce its portfolio of carefully sourced CBD products into retail and e-commerce marketplaces across Asia’s fastest-growing market — Japan.

CURE is an international lifestyle brand dedicated to the modern CBD consumer with its portfolio of products available online and in select retailers. Founded in 2019, it is led by Roland Nesi, founder of Roar Organic, and Health/Wellness expert Saf Sadiq. Leveraging their combined beverage, retail and medical expertise, CURE developed a collection of CBD-infused sparkling waters, wellness shots, and gummies designed to help consumers reach optimal levels of energy, relaxation, relief, and sleep, the company states.

Expanding the Japanese CBD Market

Hirokazu Yamura, who has successfully imported U.S. brands to the Asian market previously, has partnered with CURE to enter the rapidly expanding Japanese CBD market, which is forecast to reach more than $600 million USD in sales by 2025. At launch, the company’s versatile portfolio of creams, beverages, supplements, and edibles will be available at a variety of locations, including sporting goods stores, drug stores and e-commerce platforms, the company states.

“We are thrilled to bring the benefits of CURE products to consumers in Japan,” said Saf Sadiq, CEO of CURE, in a news release. “Premium quality CBD products are now a global demand, as we’ve recently seen in Europe and other parts of the world. We now have the privilege to partner with Hiro Yamura to provide Asian consumers with our plant-powered alternative products.”

In addition to Japan, the company expects its products will serve as an attractive entry point for nascent CBD consumers across Asia, including Thailand, South Korea, Singapore, Malaysia, and Indonesia. To support its growth, CURE is currently completing a funding round, led by Cannabis expert and entrepreneur Marc Lustig.