‘California Sober’ Movement Changing the Way Consumers Drink
The ‘California Sober’ movement, where individuals swap alcohol for cannabis, functional beverages or simply moderation, is a trend that's here to stay. And with the global alcohol-free beverage market projected to surpass $225 billion by 2030, the question isn’t if this movement will redefine drinking culture, it’s how quickly.
Two Cannabis Groups Combine to Form US Cannabis Roundtable
The National Cannabis Roundtable (NCR) and US Cannabis Council (USCC) announced an agreement to combine the two organizations into the US Cannabis Roundtable.
Liquor Stores Making Shelf Space for Cannabis Beverages
The cannabis beverage industry has grown rapidly in recent years, driven by increasing legalization, consumer interest in wellness alternatives and the desire for new ways to experience relaxation and socialization. And liquor stores are making shelf space for these innovations.
California Governor’s Proposal to Ban Hemp Products Has Failed
A recently proposed amendment from California Gov. Gavin Newsom, that would have placed a ban on hemp products, appears dead for the session after a Senate committee didn’t call the bill for a vote.
Verano Elevates Florida Retail Footprint to 79 Dispensaries
Multi-state cannabis company Verano Holdings Corp. announced the openings of MÜV Melbourne and MÜV Okeechobee on Friday, September 13, raising the company’s retail footprint to 79 Florida dispensaries and 152 retail locations nationwide.
IV20 Brings Together the Spirit and Cannabis Communities
Blending the worlds of alcohol and cannabis has been attempted before, but has never been successfully done due to federal and regulatory complications. IV20 made its successful debut by blending together different terpenes, resulting in the spirit tasting and smelling like cannabis, but it's 100% vodka.
The Marijuana Rescheduling Comment Period Has Closed
The DEA's public comment period for marijuana rescheduling has finally come to a close, which garnered an impressive 42,000 comments.
Verano Expands Florida Dispensary Retail Footprint
Multi-state cannabis company Verano Holdings today announced the openings of MÜV Naranja and MÜV Port Richey on Friday, June 21. This raises the company’s...
How Music Festivals Can Help Cannabis Brands
Music festivals always seem to elicit good vibes. Between the DJ's, people, food and vendors in the area, it’s hard not to have a...
Americans Think Marijuana is Safer Than Alcohol
A new poll from YouGov discovered that three-in-five Americans think marijuana is safer than alcohol or tobacco—and that a majority support legalizing cannabis.
According to...
