Truss Beverage Launches Cannabis-infused Mocktails

House Of Terpenes Cannabis Infused

Launched in time for Canniversary — celebrating the anniversary of Canada legalized cannabis on Oct. 17, 2018 — House of Terpenes Canntinis are new cannabis-infused mocktails.

This is the latest addition to the Truss Beverage portfolio of cannabis beverage brands. Truss Beverage is a joint venture between affiliates of Molson Coors Canada and HEXO Corp., a licensed producer of cannabis products in Canada

“Taste is the number one purchase consideration driver of cannabis beverages, so it was critical to prioritize crafting cannabis mocktails that are true-to-taste,” says Melanie Smith, Innovation Lead at Truss Beverage Co. “Having consulted award-winning beverage experts, our ambition was to ensure that the Canntinis are just as delicious and flavorful as widely recognized cocktails, but without the alcohol.”  

The mocktail lineup includes: Cranberry Citrus, with notes of tart cranberry, lime, orange zest and terpineol; and Ginger Lime, with notes of ginger beer, lime and curcumene, made to emulate a refreshing Mule. 

“Consumer feedback shows that the demand for alternative beverages to alcohol has never been stronger, particularly when it comes to social occasions,” says Lori Hatcher, Head of Commercial at Truss Beverage Co. “House of Terpenes Canntinis not only fulfills this consumer need, but brings something entirely new and unexpected to the cannabis beverage category.” 

House of Terpenes Canntinis began hitting shelves in time for Canniversary on October 17th, and continued to roll-out in retailers nationwide with availability differing per province.