Stevie Van Zandt’s Silvio’s Stash Brand Debuts in Michigan

silvio's stash
Imag credit: Stevie Van Zandt

Stevie Van Zandt, an actor from the acclaimed television series The Sopranos, along with founding member of Bruce Springsteen’s E Street Band, is bringing his cannabis brand, Silvio’s Stash, to the Michigan market in collaboration with Calvin Johnson Jr. and Rob Sims’ Primitiv, a cannabis company focused on elevated wellness. Van Zandt co-starred in all seven seasons of the hit show playing Silvio Dante, the iconic character that he created and the namesake of this brand, the company states.

Silvio’s Stash, curated by Little Steven’s Underground Bazaar, will debut with a product sure to captivate cannabis enthusiasts: a collection of five .5 gram pre-rolled joints, elegantly packaged in a collectable tin. This collaboration merges pop culture nostalgia with cannabis, offering consumers a collectible keepsake, according to the company.

Furthering the Destigmatization of Cannabis

Van Zandt, the driving force behind Silvio’s Stash, expressed his enthusiasm for the venture in a news release, stating, “We try to make products that are useful and that can help people. Cannabis helps people. It helps people with pain, it helps with stress, it helps them sleep. It’s ridiculous that marijuana continues to be illegal in some states. We need to help spread cannabis education, destigmatization, and stop unjust criminalization for a plant that not only does a lot of good, but has proven to be essential to people’s well-being and quality of life.”

“Primitiv’s dedication to crafting premium products aligns seamlessly with Silvio’s Stash’s mission to deliver exceptional cannabis experiences to consumers all while educating more people about the power of the plant,” said Johnson Jr., a 2021 inductee into the Pro Football Hall of Fame, in the release.

Rob Sims, co-founder of Primitiv, added, “Thanks to our time playing in the NFL, Calvin and I have been afforded a stage to help tell our story about removing stigma from the cannabis plant, and being able to collaborate with someone as incredibly influential and talented as Stevie provides us with an even larger stage to speak from.”

Silvio’s Stash initial Michigan release comes in a limited-edition collectible tin limited to only 5,000 units, the company states. Silvio’s Stash will be available at Primitiv Niles and other select dispensaries throughout Michigan including Puff, Quest, House of Dank, Greenhouse, Pure Options and more.