Petalfast, a route-through-market platform for the cannabis industry, announced its partnership with HighTide, a cannabis-infused, ready-to-drink mocktail brand, joining Petalfast’s growing brand portfolio in Massachusetts.
Founded in 2022, HighTide is a Massachusetts-based startup that makes an assortment of cannabis-infused beverages.
“Massachusetts, as well as much of the New England region, has developed a thriving and expansive cannabis market that continues to meet the needs of consumers,” says Petalfast CEO Jason Vegotsky. “Within the growing THC-infused beverage market, HighTide takes a unique approach, not only offering consumers a tasty drink, but also encouraging them to be social in the moments that matter most. HighTide is a lifestyle brand in every sense of the phrase and we are excited to help them scale in Massachusetts.”
HighTide offers three cannabis beverages, 12 fluid ounces each, including Diablo Spicy Margarita, Classic Margarita and Watermelon Margarita.
The Diablo Spicy Margarita has tropical flavors ranging from key lime and pineapple to jalapeno and agave with five milligrams of THC, the company reports. Similarly, the Watermelon Margarita is composed of watermelon, key lime and agave with five milligrams of THC. HighTide’s Classic Margarita combines key lime, agave and a hint of rosemary with five milligrams of THC.
“We believe that cannabis-infused beverages bring people together and help them enjoy the moments that matter most,” says Joshua Grab, Co-Founder of HighTide. “Partnering with an experienced team in the cannabis space like Petalfast allows us to spread our message of community and togetherness to new audiences. We are thrilled to begin this partnership and join the Petalfast family.”
HighTide is Petalfast’s second brand partnership in Massachusetts. Previously, Petalfast established a brand partnership with Freshly Baked, a social equity cannabis microbusiness. Additionally, Petalfast has aligned itself with Eagle Eyes Transport Solutions, LLC, Massachusetts’ first licensed third-party cannabis transporter and logistics specialist for adult-use and medical cannabis. This partnership provides Petalfast’s brand portfolio with statewide compliant transportation and distribution services.