Cannabis technology provider Metrc has announced a new contract with the Commonwealth of Massachusetts, retaining its role as the state’s track-and-trace software provider. The company has worked alongside the Massachusetts Cannabis Control Commission (CCC) since the adult-use market’s inception.
“Massachusetts represents the most established adult-use market on the East Coast, and we are honored to continue our contribution to its growth and success,” said Michael Johnson, CEO of Metrc, in a news release. “Working alongside the CCC, we will continue to support the core efforts of the commission, ensuring that we are the best regulatory partner in safeguarding public health and safety. We remain focused on delivering an exceptional customer experience, ensuring that every stakeholder – from licensees to regulators – receives the support and tools they need to succeed.”
Using data for product tracking
Metrc’s track-and-trace platform provides transparency to ensure regulatory compliance, help combat the illicit market and safeguard the health and well-being of Massachusetts consumers, according to the company. This is accomplished by facilitating the data collection and regulatory insight for the state’s cannabis market.
The Metrc system enables licensed operators to track all activities impacting the status of a plant or the creation of cannabis-based products, including origin, testing results, handling and chain-of-custody information, according to the company. This is done through Metrc’s RFID tracking model and software-as-a-service (SaaS) system, which state regulators can then access.
Additionally, Massachusetts licensees will have access to the newly launched Metrc Retail ID™ functionality. This provides businesses with the option to generate QR codes for item-level identification, according to the company, and allows consumers with a smartphone to scan and access product information such as lab results, product origin and more. This new functionality reduces waste by eliminating the need for secondary labeling and acts as an inventory identifier through point-of-sale.
Metrc holds government contracts in every region of the U.S., and will continue to partner with additional markets to provide a data solution that streamlines compliance, protects the public and builds trust in the marketplace.
