Kill Cliff Launches Octane Caffeine CBD Beverage

Kill Cliff Octane uses ECS Brands’ cannabinoid-rich broad-spectrum hemp oil to soften caffeine’s edges in this functional CBD beverage.

As research and development surrounding the hemp plant continues to produce innovations, beverage manufacturers are incorporating more cannabinoid-abundant products into their drinks.

Celebrity podcaster and CBD advocate Joe Rogan has endorsed Kill Cliff, and become a partner in the company. The brand has a CBD beverage, Flamin Joe, in honor of Rogan. 

“What we are learning about the power of phytocannabinoids to influence wellness is revolutionary,” says ECS Founder and CEO Arthur Jaffee. “ECS Brands is committed to investing in the science, research and product development that finally will unlock the full power of phytocannabinoids and the human body’s endocannabinoid system to promote and strengthen health. We think the beverage sector is particularly ripe for plant-forward wellness and lifestyle products, and are eager to continue helping Kill Cliff to bring disruptive products to market,” said Jaffee.

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All of ECS Brands’ hemp formulations offer wide ranges of phytocannabinoids, which communicate with the endocannabinoid system’s CB1 receptors in the brain, and CB2 receptors in the immune system, the company says. As phytocannabinoids and receptors communicate, they maintain physical and neuronal equilibrium. 

“Kill Cliff’s partnership with ECS Brands is fundamental to our success,” says Kill Cliff Vice President of Operations and Innovation Jerry Barker. “The CBD and hemp-derived cannabinoids that enrich our beverages lead to results for our customers — we hear from them all of the time about how our beverages are improving their lives. We can thank ECS Brands’ innovations surrounding hemp extractions, bioavailability and consistency for beverages that truly make a difference. In addition, ECS Brands understands the power of partnerships. They are always here for us, working as partners rather than mere vendors to ensure Kill Cliff beverages continue their dramatic growth.”