The Hemp Beverage Alliance announced the addition of four industry leaders to its board of directors.
The new board member include:
- Nick Costanza, general counsel of Cann Social Tonics
- Will Spartin, co-founder and COO of Picco Beverage Group (Triple 333)
- Scott Selix, co-founder of Climbing Kites
- Shawn Sheehan, co-founder of Wynk
The new members join Mike Colich (North Canna), Glenn McElfresh (Plift), Adam Terry (Cantrip), Ted Whitney (Cheech & Chong’s Global Holdings) and Pierce Wylie (Rebel Rabbit), who joined the board in 2024, according to the organization.
“Nick, Will, Scott and Shawn are very well known for their dedication to the category and to the Hemp Beverage Alliance. They will be a tremendous asset to the Board in 2025 and beyond,” said Ted Whitney, chairman of the board, in a news release.
Founded in 2023, the Hemp Beverage Alliance represents more than 250 brands, retailers and distributors in the United States and Canada. Membership is open to any company or individual who supports commonsense regulations that help grow the industry.
