Brix Cannabis just announced its launch into Connecticut. With an initial focus on producing high-testing flower, Brix Cannabis will target the 50% flower market segment, followed by a plan to introduce vapes that represent 30% of the current market, effectively covering 80% of the state’s most popular cannabis categories, according to the company.
“Our goal is to become Connecticut’s cannabis brand and be known in the market for offering top-tier products that meet the highest standards of quality and convenience,” said Judy Prisco, a social equity owner with 50% ownership in the New Britain grow, in a news release. “We are excited to bring carefully curated flower strains to a market that has been stagnant for months. With several strains testing over 30%, we will also have flower aimed at the medical market.”
Future Growth for Brix Cannabis
The Connecticut cannabis market has recently seen a lull, with no new cultivators introduced for several months. Brix Cannabis is set to change this dynamic by introducing more cannabis options to consumers. The company operates a 10,000-square-foot grow space in New Britain, with plans to add 5,000 square feet of grow space annually for the next few years, ultimately reaching a 25,000-square-foot cultivation area, the company states.
The name Brix is inspired by the measurement of sucrose (a simple sugar) in plants. This measurement is crucial in determining the optimal time for harvest, ensuring that cannabis plants perform photosynthesis at peak efficiency, according to the company. Adequate Brix levels indicate that the plant’s sap and immune system are functioning well, leading to bountiful buds with vibrant colors, rich aromatic properties and specific terpene profiles.
Stemming from a social equity joint venture with Curaleaf, Brix is also led by industry veteran Patrik Jonsson and Connecticut native Gary Fett, who are key partners behind this new launch.
