The comes on the heels of Breakthru’s entry into the CBD beverage space last month.
“We are committed to building a strong and diverse portfolio that includes innovative expansion opportunities like CBD beverages to meet evolving consumer demands,” says Drew Levinson, Breakthru Beverage Group VP, business development, emerging brands. “By building out our CBD beverage portfolio with Sprig and Cloud Water, we broaden our offering, expand our expertise and ensure we are at the forefront of innovation for our customers. We have made significant investments to support associate education and learnings in the category, so we feel ready and able to be a leader in this emerging segment.”
Breakthru will carry Sprig’s four flavors of CBD beverages in Arizona, Colorado, Florida, Illinois, Virginia and Connecticut through its CDI affiliate.
“As the most widely distributed CBD drink in the U.S., we have had strong market reach, and see the partnership with Breakthru as a continued expansion opportunity with a team that is passionate about our brand,” says Josh Rosinsky, Sprig’s VP of sales. “We were drawn to Breakthru’s reputation as brand builders, and they have shown excellent command of emerging categories. We felt they were the clear choice to support our goals for reaching a wider consumer audience.”
Breakthru will distribute Cloud Water’s Hemp and Immunity beverages in Arizona, Colorado, Florida, Illinois, Virginia and Connecticut through its CDI affiliate.
“We sought a partner with the right footprint to bring our CBD beverages to the markets in a smart, strategic way,” says Marc Siden, Cloud Water co-founder and CEO. “Partnering with Breakthru and leveraging the insights they have gained through their Canadian cannabis brokerage, Kindred, positions us well to continue our journey and expand our reach.”
Breakthru will employ a route-to-market approach for CBD beverages centered around BREAKTHRU NOW, the company’s proprietary eCommerce solution, along with third party eCommerce partner Provi and the company’s customer service department.
Breakthru has operations and affiliates in 14 U.S. markets and throughout Canada.