With legal cannabis and CBD products continuing to gain momentum in America, Breakthru Beverage Group has begun distributing CBD and Relaxation beverages.
Breakthru, which has operations and affiliates in 14 U.S. markets and throughout Canada, enters this beverage space through a partnership with Recess.
“We are excited to partner with Recess, an iconic brand that is playing at the intersection of some of the most significant emerging trends in the industry, including greater consumer focus on mental well-being and the increasing demand for products that reduce stress; the rise of new functional ingredients such as CBD, adaptogens, and magnesium; consumer desire for alternative beverages; and the growth of functional beverages and sparkling water,” says Drew Levinson, Breakthru Beverage Group VP, business development, emerging brands.
“We look forward to partnering with Recess to drive the development of their business and the category for years to come,” he adds.
Breakthru will carry both Recess’ flagship CBD line and the Recess Mood line in Arizona, Colorado, Florida, Illinois, Virginia and Connecticut through its CDI affiliate – with additional expansion plans in the near future.
Initially, Recess and Recess Mood will be available through Breakthru Now, the company’s eCommerce platform, third-party eCommerce partner Provi and through Breakthru’s customer-service department.
“We are excited to partner with Breakthru to continue to expand our leadership position in the emerging relaxation category and bring our line of products that help consumers feel calm, cool, collected to more retailers and consumers nationwide,” says Benjamin Witte, founder and CEO of Recess.
Want to learn more about the emerging cannabis market in America? Be sure to sign up for our Cannabis Regulator Virtual Event on Oct. 20.