Boston Beer Company Launches Emerald Hour

emerald hour
Emerald Hour cocktails

Makers of TeaPot, Boston Beer Company has unveiled a new line of alcohol-free “Cali Sober” canned cocktails: Emerald Hour. Infused with 10 mg of THC, these beverages are now available at licensed retailers in Ontario.

“We know many folks want great-tasting and premium alternatives to alcohol, and Emerald Hour is the solution they’re looking for,” said Paul Weaver, director and head of cannabis at Boston Beer, in a news release. “These cannabis cocktails are not for the uninitiated, with each 355mL can containing 10mg of full-spectrum solventless THC extract.”

Emerald Hour will begin launch with two cocktail styles: 

  • Cranberry-Citrus: Crafted with lime and cranberry juice, it’s a modern take on the metropolitan classic.
  • Ginger-Lime: Made with ginger extracts, it’s a spicy mule without the alcohol.

More styles are planned for release through 2025, according to the brand.